Now here’s an interesting point-of-view. According to the executive producer of Battlefield 3, Patrick Bach, some Battlefield gamers don’t like getting DLC for free. Instead, they prefer to pay for it. Huh?

Speaking to OXM, Bach said the feedback of some disgruntled Battlefield gamers had created quite a conundrum for DICE when it comes to free DLC:

“We actually got a lot of flack for giving away free maps. I know it sounds weird, but people got really upset with us. People said: ‘if you’re giving it away, why couldn’t you give it away earlier?’ There were a lot of complaints.”

Bach said DICE got far more positive feedback after it released the Battlefield: Bad Company 2 Vietnam expansion pack, which cost money to play.

“The only thing we’ve done that was more or less 100% positive was Vietnam: it was a bigger pack and we charged for it, but everyone saw the value, and everyone enjoyed the game.

It’s easier for the consumer of today to comprehend that if you pay for something and you get something big and meaty – it’s worth it. When we were giving away small things for free, we actually had people being more upset than happy about it. ‘Only three maps? That’s not enough.’ When we brought it up and said: ‘yeah, but it’s free?’ people said: ‘But I would have paid ten dollars for five maps.’ ‘Well… OK. Let’s not talk about this…’”

However, poor and destitute Battlefield players need not worry. DICE still plans to release free DLC for Battlefield 3.

GameSpy